Verizon is Big Red?
It's a hilarious self-aware parody, and I love the kissing couple homage in the hotel lobby scenes. If you dig around, you'll find the original commercial this is based off of:
Not only is half of it a shot-for-shot remake, the music is note-for-note the same. I didn't realize (until digging around) that you can date these ads by the music (this one and that one share the music and are from the '80s, while this one is much newer, this one goes for a harder rock sound, and this one is a horrible retro abomination).